Case Study:

We developed this conceptual campaign experimenting with juxtaposing a new look while honoring the brand’s classic heritage. As part of our creative strategy, I aimed to generate a contemporary brand aesthetic that was modern and structured, highlighting the motorcycles’ beauty and timelessness.

To achieve this goal, I created a series of ads that featured high-quality images of Indian Motorcycles from the perfect angle. Then, a minimalist aesthetic background was designed, cradling the body containing modern typography and a color scheme that was both bold and refined, coupled with powerful headlines reflecting the passion for these fantastic machines.