Case Study:

Trinet HR is a leading provider of human resources services and technology in the United States, catering to small and medium-sized businesses. They wanted to increase brand awareness and be top of mind with CEOs.

Our solution was an anthemic TV and OOH campaign that celebrated CEOs and reminded them that focus is the essential ingredient for their success. The campaign showcased a boy with his wooden wings aspiring to fly into the sky served as a metaphor for CEOs and their complex mission of piloting their companies. The campaign was launched with a National tv spot and OOH in high-profile locations such as Times Square in NYC and Wrigley Field in Chicago. The campaign was a big success gaining a lot of attention from the wider industry community.