Nicaragua’s Victoria Beer is the most popular local brand known for its refreshing taste and quality. To target American tourists visiting Nicaragua, we developed a creative advertising campaign that included print ads, OOH displays, and a mobile app. The funny campaign aimed to promote Victoria Beer as the perfect “adult” beverage for tourists while exploring the country’s rich culture and natural beauty.
The print and OOH ads featured beach scenarios and funny headlines that captured the attention of tourists. The app could offer an interactive experience allowing users to explore different tourist attractions in Nicaragua while finding a cold Victoria Beer during their visit.
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Digital, Print, UX Design