Case Study:

ELVY Lab is a new company that specializes in men’s cosmetics. It is a start-up focused on creating a unique line of products that cater to the needs of the modern man. They needed branding and packaging design to help them get the funding to launch their products.

The project’s primary objective was to develop an elegant visual identity, positioning, and a packaging design system to help ELVY Lab stand out from its competitors in the crowded cosmetics market and convey a unique selling proposition of simplicity of application. The company was looking for a design that would communicate its simplicity, quality, and style values. The assignment helped the brand secure its funding and establish itself as a unique player in the men’s cosmetics industry. The project demonstrated the power of branding and design in helping start-ups stand out in crowded markets.