Tire Kingdom is a large American tire store chain located primarily in the southern part of the United States.
They assigned us to develop a TV campaign that would be memorable, relatable, and showcase the durability of their tires. We developed a TV campaign that featured a turtle struggling to cross a busy road. After tenuous moments, the turtle makes it to the other side and, in the end, has the last laugh. The ad resonated with viewers, who found the turtle endearing and relatable. The ad’s message was clear and effective, showcasing the benefits of Tire Kingdom’s products, and was recognized by ADWEEK and other industry publications.
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