Case Study:

Sparrow, Inc., a new tech start-up providing the first end-to-end leave management solution for modern employers, approached me to develop a display ad campaign to increase brand awareness among its target audience on LinkedIn and Twitter. I focused on creating a visually compelling and emotionally resonant campaign to introduce the company to potential customers and generate interest.

The goal was to develop graphic branding elements that were prominently featured throughout the ads, including the company’s logo, colors, typography, and a unifying brand mark. Emotional headlines highlighting the benefits of Sparrow’s innovative products and services were also crafted. The campaign succeeded by combining bold branding with compelling messaging, generating significant engagement and helping establish Sparrow as an up-and-coming serious player in HR and the related tech industry.