Case Study:

Sterling Vineyards, located in Napa Valley, is a well-known brand and a popular tourist destination, receiving more than 150,000 visitors annually. Established in 1964, the winery not only offers a diverse range of highly acclaimed wines but also provides visitors with a self-guided tour that allows them to witness the wine-making process from beginning to end.

To enhance the visitor experience, Engine was engaged to revamp the design and informational content of Sterling Vineyards’ self-guided tour. The extensive project entailed a complete graphic design overhaul, generating new content for all related signage and producing documentary-style videos to augment the self-guided tour and bolster the brand’s image. The goal of this initiative was to offer visitors an unforgettable and informative experience while also reinforcing the brand’s position as a legendary destination in the wine industry.