TriNet HR is a leading provider of technology-based human resources solutions for small and medium-sized businesses. They approached us to develop a billboard campaign that would effectively communicate the importance of focus for the success of a CEO. To achieve this goal, we created a series of inspiring billboards strategically placed in a highly visible location on Whipple Ave., a major thoroughfare leading to San Jose/Melo Park.
The anthemic campaign used powerful, historical imagery from the past celebrating human achievement. The campaign was highly successful, with the billboards generating significant buzz and attention from passersby and the industry.
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