Trinet HR is a leading provider of human resources services and technology in the United States, catering to small and medium-sized businesses. Their outreach program, TrinetCares.com, was designed to focus on the less fortunate and inspire the public to donate and support the program. Trinet HR assigned us to create an ad campaign to increase awareness and build community support.
A comprehensive multiple channels ad campaign that included unconventional OOH, guerilla marketing, and a landing page was generated and was to be deployed in San Francisco and the South Bay Area. The creative assets we developed emotionally highlighted why supporting Trinetcares.com was important to the community.
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Digital, Experiential, Guerilla, OOH