Case Study:

Trinet HR, a prominent HR service and technology provider catering to businesses of all sizes, aimed to bolster its brand recognition and become a top-of-mind brand for CEOs. To achieve this, they aimed to create a powerful TV/web ad that resonated with CEOs on a profound level.

To accomplish this objective, we developed a concept that drew upon the bold spirit of CEOs and the challenges of growing a company. We presented a CEO from a small enterprise who gradually transformed it into a thriving business. The poignant ad strikes at the fighting spirit that dwells within every CEO and encourages us all to be inspired by it.