Case Study:

TriNet HR is a leading provider of technology-based human resources solutions for small and medium-sized businesses. They approached us to develop a billboard campaign to communicate to HR managers the importance of not tackling HR alone. HR is a complex and constantly changing function riddled with potential legal hazards. To achieve this goal, we created a series of inspiring billboards strategically placed in a highly visible location on Whipple Ave., a major thoroughfare leading to San Jose/Melo Park.

The campaign utilized arresting imagery, which metaphorically helped support the headlines. The campaign effectively generated brand awareness for TriNet and increased website visits.