TriNet HR is a technology-based human resources management company that provides small and medium-sized businesses with HR solutions. The company wanted to increase brand awareness among its San Jose/Menlo Park, California target audience. To achieve this goal, they assigned us to develop a billboard campaign to be seen on Whipple Ave., a major thoroughfare that leads directly to Menlo Park.
We crafted an eye-catching billboard campaign that showcased TriNet HR’s services and benefits and highlighted that working on HR without a support team can be hazardous. The billboard was strategically placed in a prime location where motorists and pedestrians could easily see it. The campaign was successful, generating significant interest and engagement from the target audience. As a result, TriNet HR saw increased website traffic and increased web inquiries about their services. The campaign effectively raised brand awareness for TriNet HR and helped the company gain more visibility among its target audience in the South Bay.
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