Case Study:

21st Century Insurance faced a challenge in reaching and memorably engaging its target audience. They needed to increase brand awareness and convey their key message of providing great insurance coverage, affordable prices, and unbeatable service.

Our solution was to develop concepts featuring well-known entertainment icons in different scenarios that showcased how 21st Century Insurance offers car insurance at affordable prices and excellent service. The ads were designed to be humorous and relatable while delivering a clear message about the benefits of using 21st Century Insurance.

The campaign was a huge success, generating much buzz with top media outlets and driving significant traffic to the 21st Century Insurance website. In addition, it helped 21st Century Insurance build brand awareness and overcome its challenge of being top-of-mind with its target audience.