To the unknowing, concepting might appear as a passive, quiet endeavor,
undertaken while reclining on a couch, hand on chin. In reality, it’s a ferocious
mental battle between art and strategy that must result in victory for both.

To the unknowing, concepting might appear as a passive, quiet endeavor,
undertaken while reclining on a couch, hand on chin. In reality, it’s a ferocious
mental battle between art and strategy that must result in victory for both.