PROFILE:

Multidisciplinary Creative Director with deep experience bridging brand storytelling, emerging technology, and human-centered design. Over two decades leading integrated campaigns, digital experiences, product narratives, and cross-functional creative initiatives for global brands, startups, nonprofits, and technology companies.

Combines conceptual thinking with hands-on execution across brand systems, UX/UI, motion, copywriting, production, and AI-assisted creative workflows. Known for translating complex ideas into emotionally resonant, strategically effective experiences across digital, social, experiential, and emerging platforms.

CORE STRENGTHS:

• AI-Assisted Creative Workflows • Team Leadership & Mentorship

• Brand Storytelling & Narrative Systems • Front-End Creative Development

• Product & Campaign Strategy • Visual Systems & Brand Identity

• Creative Technology & Emerging Platforms • UX/UI & Digital Experience Design

• Copywriting & Communication Systems • Cross-Functional Creative Leadership

• Motion Graphics & Multimedia Production • Rapid Ideation & Problem Solving

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EXPERIENCE:

ENGINE, LLC | Founder & Creative Director | San Francisco, CA (10/2001- Present) 

Founded and led a multidisciplinary creative boutique delivering brand strategy, integrated campaigns, digital experiences, and production solutions for clients spanning technology, entertainment, hospitality, finance, healthcare, nonprofit, and consumer sectors.

Lead concept development and execution across branding, UX/UI, storytelling, experiential marketing, digital campaigns, social content, motion graphics, and AI creative workflows.

Highlights: 

• Directed integrated creative initiatives from strategy through launch across digital, print, experiential, and video channels 
• Adapted agency operations and creative workflows to evolving 
• AI-driven technologies and digital platforms 
• Built long-term client partnerships through high-level conceptual thinking and hands-on execution 
• Developed branding and communication systems for startups, 
• emerging technologies, nonprofits, and established brands 
• Combined creative leadership with practical production expertise across design, illustration, copywriting, video, web, and motion

ACCOUNTS: Sterling Vineyards, Diageo, Wente Family Estates, Mayo Family Winery, Panasonic, Webroot, Inc., Bank of Marin, Birkenstock, USS Hornet Museum, Microfocus, McRoskey Mattress, California Closets, San Francisco Symphony, Puccini & Pinetti, TriNet HR, VH1, MTV, Pier 39, Ambassador Toys, SPL Construction, Blue & Gold Fleet, Ooma, Inc., Sparrow, Inc., Elvy Labs, Mayfield, 

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WINKLER ADVERTISING | Associate Creative Director| San Francisco, CA (5/1998-10/2001) 

Led integrated creative development across major accounts while driving both high-level creative strategy and hands-on multidisciplinary execution during a period of agency growth and leadership transition.

 

Directed cross-channel campaigns spanning broadcast, digital, print, and emerging online platforms while collaborating closely with strategy, account, and production teams

ACCOUNTS: 21 Century Insurance, The Oakland Raiders, The Learning Company, Intershop, Eidos Interactive, Mr. Stock, Andale.com, iPrint.com, Bravanta.com. 

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GARDNER, GEARY, COLL & YOUNG | Senior Art Director| San Francisco, CA (7/1997- 5/1998) 

Created integrated campaigns across hospitality, wine, entertainment, B2B and B2C brands with focus on storytelling, production quality, and conceptual differentiation

ACCOUNTS: Fairmont Hotels and Resorts, Fetzer Vineyards, Bonterra Wines, Stri-Dex, Inc., Webvan.com, Inc. State Fund Worker’s Compensation Insurance, Reel.com.

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KIRSHENBAUM BOND & PARTNERS| Writer/Art Director | San Francisco, CA (4/1996-6/1997) 

Worked in a hybrid copywriter/art director role creating campaigns across branding, 

packaging, broadcast, and integrated marketing initiatives. 

ACCOUNTS: Mother’s Cookies, Score Learning Centers, San Francisco Seals.

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FAHLGREN BENITO ADVERTISING| Art Director | Tampa, FL (3/1994-4/1996) 

Developed award-winning creative campaigns across tourism, retail, hospitality, and consumer accounts. 

Work received recognition from major industry and national media outlets including Ad Age, CNN, NPR, Adweek, and The Wall Street Journal.

ACCOUNTS: McDonald’s Corporation, Florida Tourism, Florida Cadillac Dealerships, The Florida Aquarium, The Tampa Tribune, Zoo Tampa, The Salvador Dali Museum, National Conference of Christians and Jews, Bealls Florida, Rocky Boots. 

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FREELANCE : 

AGENCIES: McCann SF, Ogilvy ATL, 360º Advertising ATL, JWT ATL, Daily LA

ACCOUNTS: Microsoft, Coca-Cola, Cartoon Network, Turner Networks, IHOP, General Electric,

The Beef Council, USG Corporation, NFL Game Rewind.

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EDUCATION : 

PORTFOLIO CENTER/MIAMI AD SCHOOL, Atlanta, GA 

Art Direction

UNIVERSITY OF FLORIDA, Gainesville, FL 

Bachelor of Science in Advertising