ROBERT SOLIS
CONCEPTUAL CD/AD
SUMMARY :
I’m a creative professional dedicated to solving brand challenges and striking the right balance between art and business. With a sharp eye for design, solid writing chops, and a conceptual mindset, I turn big ideas into effective, cross-channel campaigns. Strategy-driven and results-focused, I ensure visibility and performance from concept through execution. Well-versed in SEO and comfortable with programming, I understand how AI and creative intersect in today’s evolving creative landscape. I’m a hands-on team player, collaborative partner, and supportive mentor—fluent in both English and Spanish. Highly proficient in Adobe Creative Suite and fluent in both emerging and traditional tools, I’m known for being reliable, deadline-driven, and trustworthy
robertsolis415@gmail.com
415•793•9226
Tomales/San Francisco, CA
LinkedIn Profile
robertsolis415@gmail.com
ENGINE, LLC | Founder/ Creative Director | San Francisco, CA (10/2001-Present)
• Manage all key administrative and operational functions of the agency
• Oversee client accounts and foster long-term relationships
• Cultivate strategic partnerships with suppliers, freelancers, and vendors
• Lead projects from concept to completion in a client-facing environment
• Draft, evaluate, and negotiate contracts to support agency operations
• Oversee project budgets, timelines, and resource allocation
• Direct cross-functional teams across digital, social, traditional, and production channels
• Provide hands-on design, art direction, and copywriting when needed
ACCOUNTS: Sterling Vineyards, Diageo, Wente Family Estates, Mayo Family Winery, Panasonic, Webroot, Inc., Bank of Marin, Birkenstock, USS Hornet Museum, Microfocus, McRoskey Mattress Co., California Closets, San Francisco Symphony, Puccini & Pinetti, TriNet HR, Blue Shield of California, VH1, MTV, Pier 39, Ambassador Toys, SPL Construction, Blue & Gold Fleet, Ooma, Inc., Sparrow, Inc., TrueDialog, Inc., Elvy Lab, Velocity Global, Remedium Technologies.
TECHNICAL :
Languages & Communication
• English / Spanish (Fluent)
• Copywriting / Storytelling
Creative & Design
• Art Direction / Graphic Design
• Packaging Design
• UX / UI Design
• Motion Graphics / Animation
• Illustration / Storyboarding
Digital & Technical
• SEO Web Optimization/AI
• Front-End Web Development
• Photo / Video / TV / Audio / Film
• Broadcast / Print Production
Leadership & Workflow
• Project Management
• Team Management
• Mentoring
• Creative Direction
• On-set commercial direction
SOFTWARE :
Top AI Tools and Platforms,
Photoshop, InDesign, Canva
Illustrator, Adobe XD, Figma, Spark, Animate, Flash, Slack, Acrobat Pro, Keynote, MS Word, Powerpoint, Pages, QuarkExpress, CSS Grid, Sketch Up, Freehand, VS Code, Excel, Dreamweaver, GitHub, HTML, CSS, WordPress, Zoom, Atom, Bootstrap, Flexbox, Sketch, Discord, MS Teams, Sublime Text,
Adobe Premiere Pro, Audition.
WINKLER ADVERTISING | Associate Creative Director | San Francisco, CA (5/1998-10/2001)
• Stepped into the lead role during leadership transitions to ensure continuity and stability
• Strengthened client relationships and contributed to increased agency billings
• Responsible for providing concepts, art direction, and copy for all key accounts
• Led concept development, art direction, and copywriting for all major accounts
• Oversaw production teams to maintain creative integrity and quality
• Partnered with Account Executives and Planners to shape effective brand strategies
ACCOUNTS: 21 Century Insurance, The Oakland Raiders, The Learning Company, Intershop, Eidos Interactive, Mr. Stock, Andale.com, iPrint.com, Bravanta.com.
GARDNER, GEARY, COLL & YOUNG | Senior Art Director | San Francisco, CA (7/1997- 5/1998)
• Boosted agency culture through camaraderie, humor, and strong interpersonal skills
• Delivered standout creative across TV, radio, digital, and out-of-home (OOH) channels
• Supervised TV, radio, and photography production from beginning to end
• Oversaw end-to-end production for TV, radio, and photography projects
• Commissioned original artwork, negotiated usage rights, and managed timelines
• Collaborated across departments to create integrated, multi-channel campaigns
ACCOUNTS: Fairmont Hotels and Resorts, Fetzer Vineyards, Bonterra Wines, Stri-Dex, Inc., Webvan.com, Inc. State Fund Worker’s Compensation Insurance, Reel.com, .
KIRSHENBAUM BOND & PARTNERS | Writer/Art Director | San Francisco, CA (4/1996-6/1997)
• Wore dual hats as both Copywriter and Art Director in the early days of the S.F. office
• Delivered high-impact creative across packaging, radio, branding, and TV assignments
• Partnered with senior stakeholders to align creative with brand positioning and strategy
• Led casting, production supervision, and on-set direction for broadcast campaigns
• Designed logos and brand marks using illustration, layout, and digital compositing skills
• Contributed Churchillian levels of effort—blood, toil, tears, and sweat—daily
ACCOUNTS: Mother’s Cookies, Score Learning Centers, San Francisco Seals.
FAHLGREN BENITO ADVERTISING | Art Director | Tampa, FL (3/1994-4/1996)
• Earned over 23 Addys along with numerous local, regional, and national creative awards
• Produced buzz-worthy work featured by CNN, NPR, The WSJ, Adweek, Ad Age, and mo
• Delivered high-level concepts, art direction, and copy across all major agency accounts
• Contributed to new business wins by developing compelling, “big idea” presentations
• Created illustrations, storyboards and animatics to support visual storytelling
ACCOUNTS: McDonald’s Corporation, Florida Tourism, Florida Cadillac Dealerships, The Florida Aquarium, The Tampa Tribune, Zoo Tampa, The Salvador Dali Museum, National Conference of Christians and Jews, Bealls Florida, Rocky Boots.
FREELANCE :
AGENCIES: McCann SF, Ogilvy ATL, 360º Advertising ATL, JWT ATL, Daily LA.
ACCOUNTS: Microsoft, Coca-Cola, Cartoon Network, Turner Networks, IHOP, General Electric, The Beef Council, USG Corporation, NFL Game Rewind.
EDUCATION :
PORTFOLIO CENTER/MIAMI AD SCHOOL, Atlanta, GA
Degree in Art Direction
UNIVERSITY OF FLORIDA, Gainesville, FL
Bachelor of Science in Advertising
CERTIFICATIONS :
HTML Essential Training – Jen Simmons.
CSS Essential Training – Christina Truong.
Essential HTML – Codecademy.
Essential CSS – Codecademy.
Essential Javascript – Codecademy.
