CASE STUDIES:
BIRKENSTOCK
Collateral
CHALLENGE: Birkenstock, a globally recognized footwear brand known for its iconic comfort and craftsmanship, wanted to create a promotional item for distribution at major music festivals like Bonnaroo. The goal was to develop a pocket-sized, compact, visually appealing giveaway handout that concert-goers would easily carry and take home.
SOLUTION: We designed a sleek, double-sided, 6-panel accordion-style brochure that seamlessly showcased Birkenstock’s latest styles. The brochure also featured a built-in incentive mechanism to capture prospect data and drive increased website traffic, ensuring a lasting impact beyond the festival experience.
BIRKENSTOCK
Collateral
BIRKENSTOCK
Collateral Side 1
BIRKENSTOCK
Collateral Side 2
WE TV NETWORK
Branding / Design
CHALLENGE: The highly popular show on WE TV, “Braxton Family Values,” needed to create the branding and packaging for a prop featured in one of their storylines. They were tasked with crafting the design for “Black Cowboy Whiskey,” a product set to play a significant role in the season’s narrative.
SOLUTION: We developed the branding, story, copy, and packaging for Black Cowboy Whiskey, blending the rich heritage of classic whiskey-making with the authentic, untold stories of African-American cowboys from the Old West. The result was a prop that eventually became a real whiskey steeped in history and authenticity.
TRUEDIALOG
Branding / Design / Corp. ID.
CHALLENGE: TrueDialog, a leading provider of enterprise-grade SMS solutions, recognized that its branding had remained unchanged for an extended period and sought a modern refresh. The goal was to revitalize the brand’s image while preserving the core elements that had defined its identity for years.
SOLUTION: We crafted a modernized brand identity by incorporating fresh design elements that visually represented TrueDialog’s core offerings while communicating its value proposition. Our approach prioritized a contemporary, clean, and visually compelling aesthetic, ensuring the branding was instantly recognizable across all platforms.
TRUEDIALOG
Corporate ID
TRUEDIALOG
Branding 1
TRUEDIALOG
Branding 2
TRUEDIALOG
Collateral
ELVY LAB
Branding / Design / Corp. ID / Packaging
CHALLENGE: Elvy Lab, an innovative skincare company, needed comprehensive brand development to bring its product concept to life. This included crafting a distinct corporate identity, sleek packaging design with great functionality, and compelling pitch materials to attract investors and secure funding.
SOLUTION: We developed Elvy Lab’s branding and corporate identity, seamlessly incorporating it into their pitch materials to enhance investor appeal. Simultaneously, we designed sleek, intuitive packaging, emphasizing simplicity, functionality, and a premium aesthetic to ensure a strong market presence.
branding & design • VID branding & design • branding & design • branding & design •
THE SAN FRANCISCO SYMPHONY
Branding / Collateral
CHALLENGE: As the holiday season approached, the San Francisco Symphony, one of the nation’s premier orchestras, faced a shortfall in meeting its annual membership goals. To boost subscriptions before year-end, they needed an urgent direct mail campaign to effectively engage their audience and drive new memberships.
SOLUTION: We designed a compelling “Winter Sales Event” mailer emphasizing the benefits of purchasing tickets early rather than waiting. This visually striking, high-impact piece was rapidly developed, produced, and strategically distributed to key target audiences, engaging potential patrons and driving ticket sales.
STERLING VINEYARDS
Branding / Signage / Storytelling
CHALLENGE: Sterling Vineyards, a renowned Napa Valley winery known for its scenic aerial tram and premium wines, recognized the need to modernize its self-guided tour experience. The winery sought a complete overhaul of tour materials to enhance visitor engagement and navigation, ensuring an experience that visitors would enjoy.
SOLUTION: We designed a comprehensive series of informative and visually engaging signage that was seamlessly aligned with Sterling Vineyards’ brand identity. To enhance the experience further, we produced dynamic video content that complemented the signage, creating a fully immersive and educational self-guided tour.
STERLING VINEYARDS
Signage 1
STERLING VINEYARDS
Signage 2
STERLING VINEYARDS
Signage 3
STERLING VINEYARDS
Signage 4
SPL CONSTRUCTION
Branding / Corporate ID
CHALLENGE: SPL Construction, a premier construction firm specializing in high-end residential and commercial projects in San Francisco, sought a comprehensive rebranding to modernize its corporate identity. The goal was to create a refined, sophisticated logo accurately reflecting its expertise and craftsmanship.
SOLUTION: We designed a refined and impactful logo that captured SPL SF Construction’s expertise and brand ethos. Alongside this, we developed a cohesive set of branding elements and a sophisticated color palette, ensuring seamless integration across all customer touchpoints and internal communications for a strong, unified brand presence.
MICROFOCUS
Branding / Collateral
CHALLENGE: Micro Focus, a global leader in enterprise software solutions, needed to create high-impact collateral materials for tradeshows and customer engagements. These materials had to reflect the company’s innovative, future-focused approach to technology while introducing a modern, refreshed aesthetic aligned with its evolving brand identity.
SOLUTION: Building on Micro Focus’ existing branding, we developed a refreshed, cohesive identity that seamlessly integrated across all marketing materials. In addition, we crafted strategic brand messaging and a distinctive tone of voice that reinforced the company’s core values of expertise, trust, and innovation.
