CASE STUDIES:
TRINET HR
OOH / Transit
CHALLENGE: TriNet HR, a leading provider of HR solutions for businesses of all sizes ought to launch a high-impact billboard campaign at its Whipple Ave, a prime spot along the route to San Jose and Silicon Valley. The goal was to capture the attention of CEOs and decision-makers, raising awareness about the risks of managing HR without experts.
SOLUTION: Our strategy focused on creating a visually striking and impactful campaign that quickly conveyed the perils of managing HR alone. Through bold metaphors and compelling, instructive headlines, we highlighted the burdens of HR management while positioning TriNet as the prudent, stress-free HR solution for business leaders.
TRINET HR
Billboard 1
TRINET HR
Billboard 2
TRINET HR
Billboard 3
OOMA OFFICE
OOH / Transit
CHALLENGE: Ooma, a leading provider of cloud-based communication solutions, needed to tackle the misconception that setting up Ooma Office, its business phone system, was complex and time-consuming. To change this perception, the company needed an ad campaign to demonstrate how quick, simple, and hassle-free the process truly is.
SOLUTION: We developed a dynamic multi-channel campaign that leveraged high-visibility transit elements, including bus shelter posters. Centered around the theme “Installing Ooma Office is so easy, anyone can do it,” the campaign used playful concepts to reinforce the simplicity and hassle-free nature of the installation process.
OOMA
Bus Shelter Posters
USS HORNET MUSEUM
OOH / Transit
CHALLENGE: Facing declining attendance, shrinking memberships, and reduced donations, the USS Hornet Museum—a historic aircraft carrier-turned-museum in Alameda, California—needed a bold strategy to boost visibility and reignite public interest. The goal was to raise support through increased foot traffic, memberships, and donations.
STRATEGY: We developed a two-pronged strategy designed to captivate both history enthusiasts and families looking for unique attractions in the Bay Area. This campaign leveraged out-of-home (OOH) advertising and transit bus boards, ensuring high visibility and effectively reaching each target audience with engaging messaging and placement.
USS HORNET MUSEUM
Interior Bus Board 1
USS HORNET MUSEUM
Interior Bus Board 2
USS HORNET MUSEUM
Interior Bus Board 3
BLUE SHIELD OF CALIFORNIA
OOH / Transit
CHALLENGE: Blue Shield of California, a leading health insurance provider, partnered with TriNet, a top HR solutions provider, to enhance workplace benefits for businesses. To raise awareness of this collaboration, they needed to convey how their combined services could simplify HR management and provide businesses with complete healthcare solutions.
SOLUTION: We created a clever campaign built around the unanimous consensus of doctors, using humor to highlight the strength of the partnership between Blue Shield of California and TriNet. This entertaining approach effectively showcased how their collaboration delivers exceptional healthcare and HR benefits for employees.
TRINETCARES by TRINET HR
Billboards
CHALLENGE: TriNet, a leading provider of HR solutions for businesses, sought to bring awareness to its dedication to giving back by launching TriNetCares, an initiative focused on supporting communities in need.
SOLUTION: Our strategy focused on creating bold and unconventional campaigns designed to maximize impact and elevate awareness of TriNetCares by leveraging innovative storytelling and unconventional executions.
BANK OF MARIN
Billboards
CHALLENGE: Bank of Marin, a trusted community bank serving Northern California, aimed to reinforce its reputation as a relationship-driven financial institution by highlighting its deep community roots and personalized service,
SOLUTION: We developed an engaging, multi-channel campaign built around the theme “We employ the great people we serve,” highlighting Bank of Marin’s deep community connections.
TRINET
Billboards
CHALLENGE: TriNet, a leading HR solutions provider for businesses, had an existing ad campaign. However, they wanted a stronger approach to capture attention while staying aligned with its established campaign for the year.
SOLUTION: Building on the existing tagline and branding, we developed a series of impactful and engaging headlines, breathing new life into the campaign and strengthening its overall messaging to better connect with its audience.
BIRKENSTOCK
Billboards
CHALLENGE: Birkenstock, renowned for its iconic footwear, had entered a phase of rapid innovation, expanding its product line with new shoe styles. They needed to introduce the new styles while reinforcing the brand’s proud legacy.
SOLUTION: We crafted a dynamic multi-channel campaign featuring OOH and transit boards showcasing Birkenstock’s latest designs and their timeless classics. The eye-catching visuals were paired with powerful headlines.
TRINET HR
Wallscapes / Transit
CHALLENGE: TriNet HR wanted an ad campaign aimed at reaching CEOs and educatomg them about how TriNet could help them by assuming HR management responsibilities on their behalf. Their goal was to increase awareness and refresh the brand’s memorability and aesthetic appeal.
SOLUTION: We developed an emotional concept executed in a multi-vehicle approach, including OOH, that celebrated CEOs by highlighting their inherent leadership qualities, emphasizing that despite their independence, they may require assistance regarding HR management.
OOH & TRANSIT • OOH & TRANSIT • OOH & TRANSIT •
TRINET HR
Billboards
CHALLENGE: TriNet wanted to reach CEOs to increase brand awareness and generate leads. They sought an anthemic theme that would generate buzz and communicate TriNet’s primary value proposition: providing CEOs with the space and freedom to concentrate on their core responsibilities.
SOLUTION: Our creative concept featured prominent historical figures to demonstrate the power of staying focused on a mission without being burdened by administrative tasks. By showcasing the extraordinary achievements that come from unwavering dedication, the campaign underscored the value of TriNet HR in enabling leaders to do the same.
TRINET HR
Billboard 1
TRINET HR
Billboard 2
TRINET HR
Billboard 3
