CASE STUDIES:
BIRKENSTOCK
Magazine Print
CHALLENGE: Birkenstock, the iconic footwear brand known for its signature comfort and craftsmanship, had entered a phase of rapid innovation, expanding its product line with a diverse range of new shoe styles. However, many customers remained unaware of these fresh offerings. To address this, the company wanted to showcase the new collections.
STRATEGY: We crafted a multi-channel campaign, including print and digital, designed to showcase Birkenstock’s unexpectedly diverse new collection while staying true to its iconic heritage. By incorporating signature branding elements like the cork footbed and expert stitching, we created a visually striking aesthetic highlighting the new styles.
BIRKENSTOCK
Magazine Print 1
BIRKENSTOCK
Magazine Print 2
BIRKENSTOCK
Magazine Print 3
INDIAN MOTORCYCLES
Magazine Print
CHALLENGE: Undertaken as a speculative project for the iconic motorcycle brand, this initiative aimed to showcase its newly introduced motorcycle designs. A major shift in visual identity, the redesign marked a bold evolution for the brand. However, many consumers remained unaware of the advancements behind the new lineup.
STRATEGY: Focusing on the exceptional beauty and masterful craftsmanship of the motorcycles, we developed a striking print campaign to showcase the brand’s bold new designs. Visually stunning imagery captured every detail of the revamped models, while compelling headlines and persuasive copy reinforced their cutting-edge aesthetics.
BIRKENSTOCK
Magazine Print 1
BIRKENSTOCK
Magazine Print 2
BIRKENSTOCK
Magazine Print 3
USS HORNET MUSEUM
Small Space Print
CHALLENGE: The USS Hornet Museum, a historic aircraft carrier-turned-museum in Alameda, CA, faced a period of stagnant visitor numbers, declining donations, and reduced engagement. To preserve its legacy and sustain operations during a challenging recession, the museum needed a campaign to attract new visitors and boost support.
STRATEGY: We executed a strategic dual-targeting approach, launching a high-impact, multi-channel advertising campaign across out-of-home (OOH), print, posters, radio, and TV. This innovative strategy allowed us to customize messaging for each audience segment, ensuring maximum engagement, reach, and effectiveness.
VICTORIA BEER
Magazine Print / Digital
CHALLENGE: This conceptual project was developed for a presentation to the marketing team at Cerveza Victoria, Nicaragua’s premier beer, to expand its reach to a broader English-speaking tourist audience. Amid a surge in tourism in 2017 and 2018, the initiative aimed to enhance engagement and position Victoria as a must-try beer for visitors.
STRATEGY: We crafted a vibrant and engaging campaign that highlighted the distinctive flavor profile of Cerveza Victoria, Nicaragua’s premier beer. Using playful, lighthearted headlines, the campaign positioned the beer as both a high-quality brew and a fun, must-try experience, capturing the attention of both locals and international visitors.
MAYO FAMILY WINERY
Small Space Print
CHALLENGE: Wente Family Estates, one of California’s oldest and most respected wineries, sought to increase brand awareness among wine country tourists. The goal was to attract visitors to experience the winery’s rich heritage, award-winning wines, and other properties, offering unforgettable experiences that set Wente apart from other wineries.
STRATEGY: Our strategy focused on developing a distinctive and sophisticated design aesthetic that is seamlessly integrated into Wente Family Estates’ advertising. This approach reinforced the winery’s commitment to quality, artisanal winemaking, and sustainable practices, positioning it as a premier destination.
TRINET HR
Magazine Print 1
TRINET HR
Magazine Print
CHALLENGE: TriNet HR, a leading provider of HR solutions for businesses, aimed to engage CEOs, boost brand awareness, and lead generation. To achieve this, they wanted a campaign to create buzz while effectively conveying their value proposition—empowering CEOs by handling HR complexities, allowing them to focus on leading their businesses.
STRATEGY: Our creative concept featured prominent historical figures to demonstrate the power of unwavering focus on a mission—free from distractions like administrative burdens. By showcasing how their dedication led to extraordinary achievements, the campaign reinforced TriNet’s role in empowering CEOs to prioritize leadership.
TRINET HR
Magazine Print 2
TRINET HR
Magazine Print 3
DC SHOES
Magazine Print
CHALLENGE: We developed a speculative print campaign that embodied the bold, rebellious spirit of DC Shoes, a brand renowned for its skateboarding footwear and apparel. The goal was to showcase DC’s deep roots in skate culture while reinforcing its commitment to solidifying its position as a top brand in skateboarding apparel.
STRATEGY: Through stylized, photojournalistic photography, we captured the raw energy, fearless attitude, and unfiltered essence of skateboarding. Each dynamic image was paired with bold, clever headlines, creating a high-impact visual narrative that authentically reflected DC Shoes’ deep connection to skate culture.
DC SHOES
Magazine Print 1
DC SHOES
Magazine Print 2
DC SHOES
Magazine Print 3
PRINT & DIRECT MAIL • PRINT & DIRECT MAIL • PRINT & DIRECT MAIL • PRINT & DIRECT MAIL • PRINT & DIRECT MAIL • PRINT & DIRECT MAIL • PRINT & DIRECT MAIL •
OOMA
Direct Mail
CHALLENGE: Ooma, a leading cloud-based business communication solutions provider, sought to launch a high-impact direct mail campaign aimed at businesses. The campaign needed to capture attention, resonate, and drive engagement, ensuring businesses recognized the value of switching to Ooma for superior connectivity and cost savings.
STRATEGY: We designed a bold and inventive direct mail campaign that featured striking imagery of office workers in unexpected, humorous scenarios, instantly grabbing attention. These visually compelling moments were paired with powerful, engaging headlines, effectively conveying the key advantages of choosing Ooma.
OOMA
Direct Mail 1
OOMA
Direct Mail 2
OOMA
Direct Mail 3
OOMA
Direct Mail 4
