CASE STUDIES:
ROBERT SOLIS
Guerilla Self-Promotion DM
CHALLENGE: I set out to develop a strategy to expand my freelancing opportunities with select advertising agencies and in-house teams. My goal was to increase visibility and engagement with recruiters, ultimately improving my chances of securing meetings and landing new projects.
SOLUTION: I designed a standout direct mail piece featuring a coffee mug serving as a business card paired with a Peet’s Coffee gift card. This thoughtful and creative approach allowed me to engage with key recruiters memorably and enjoyably, increasing the chances of sparking connections with creative directors and agency recruiters.
TRINETCARES by TRINET HR
Unconventional / Guerilla
CHALLENGE: TriNet, a leading provider of HR solutions for businesses, wanted to enhance the visibility of its advertising campaign. Backed by substantial funding, the company sought cost-efficient strategies to extend the campaign’s reach and maximize its overall impact, ensuring broader engagement without significantly increasing expenses.
SOLUTION: We expanded the ad campaign’s reach by incorporating unconventional tactics and creative direct mail strategies. We transformed everyday moments into impactful brand touchpoints by leveraging unique business environments, such as elevators and other high-visibility office spaces.
TRINETCARES by TRINET HR
Unconventional / Guerilla
CHALLENGE: TriNet, a leading provider of HR solutions for businesses, sought to bring awareness to its dedication to giving back by launching TriNetCares, an initiative focused on supporting communities in need.
SOLUTION: Our strategy focused on creating bold and unconventional campaigns designed to maximize impact and elevate awareness of TriNetCares by leveraging innovative storytelling and unconventional executions.
AMBASSADOR TOYS
Guerilla
CHALLENGE: Ambassador Toys, a specialty retailer known for its curated selection of unique and educational toys, sought innovative ways to increase brand awareness beyond traditional advertising and increase store traffic.
SOLUTION: In a playful and creative twist, we transformed a simple coupon into an interactive game for children and parents—designed as a colorful, engaging placemat. These placemats were strategically distributed to family-friendly restaurants near Ambassador Toys’ locations.
OOMA OFFICE
Unconventional Direct Mail
CHALLENGE: Ooma Office, a leading provider of VoIP phone solutions for businesses, sought to create a high-impact direct mail piece targeted at a carefully curated list of prospects. Acknowledging that traditional direct mail is often ignored or discarded, Ooma aimed to develop a standout piece that would immediately capture attention, engage recipients, and drive measurable results.
SOLUTION: We developed a bold and memorable direct mail campaign centered around the theme “Our VoIP Service Comes with Zero Baloney.” To bring this concept to life, we ingeniously repurposed a vintage-style lunchbox as the delivery vehicle, packed with engaging marketing materials and branded swag. This creative approach ensured the package stood out, capturing attention and making a lasting impression.
UNCONVENTIONAL & GUERILLA • UNCONVENTIONAL & GUERILLA • UNCONVENTIONAL & GUERILLA • UNCONVENTIONAL & GUERILLA • UNCONVENTIONAL & GUERILLA • UNCONVENTIONAL & GUERILLA •UNCONVENTIONAL & GUERILLA •
WEBROOT ANTIVIRUS
Unconventional Direct Mail
CHALLENGE: Webroot, a cybersecurity company specializing in AI-driven antivirus and threat protection, sought to launch a targeted direct mail campaign to engage businesses and drive lead generation and conversions. While they had previously executed direct mail initiatives, they aimed to develop a more strategic and innovative approach.
SOLUTION: We took an unconventional and engaging approach to Webroot’s marketing by creating a comic book titled “The Un-Adventures of Clay Sparks.” This cleverly crafted narrative followed a hapless IT manager who carelessly ignored cyber threats yet miraculously avoided disaster—not through skill, but sheer luck.
TRINET HR
Unconventional DM 1
TRINET HR
Unconventional DM 2
TRINET HR
Unconventional DM 3
MICRO FOCUS
Unconventional Direct Mail
CHALLENGE: Micro Focus, a global leader in enterprise software solutions, set out to launch a high-impact direct mail campaign aimed at a handpicked list of prospects. The objective was to create engaging, compelling content that would capture attention, spark meaningful interactions, and drive lead generation and conversions.
SOLUTION: We crafted a highly creative direct mail campaign by designing pizza-themed concept to capture attention and drive engagement. This unique approach piqued curiosity and served as an interactive incentive—recipients who engaged with a sales representative were rewarded with an authentic NY pizza, making the experience memorable and tasty.
OOMA
Unconventional
Welcome Kit
CHALLENGE: Ooma wanted to develop a unique welcome kit intended for distribution at partnership tradeshows or as a welcome package for newly enrolled members of their partnership program. They wanted something special.
SOLUTION: We designed a box resembling a basketball jersey to align with the basketball-themed concept we conceived for their partnership program campaign. Inside the kit, there were sales materials and promotional items.
